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Tech2Globe has bunch of people, specialized in End to End E-Commerce for the day-to-day management and operation of a E-Commerce website. Online Store owners spend a lot of time interacting with developers for day-to-day for their e-commerce activities, so we have built up a clear picture of what it takes to be effective. Bear in mind that – day-to-day – there’s going to be a lot of ongoing change and updates, working in the E-Commerce Admin Panel and managing e-commerce processes operationally (as opposed to strategic or conceptual activities).

We have been working with 30+ businesses tirelessly to give them the tools, resources and support to be successful (& self-sufficient) with their E-Commerce websites. Some clients get on extremely well, others find it hard: Hiring a dedicated E-Commerce administrator will help Store owners on their main focus of business rather than spending day and night in administrating websites.

Detailed responsibilities would include:

Update product information and content on the website
Create banners, images, promotions etc for display on the website (using products like Photoshop)
Update content managed areas (copy & artwork)
Manage website configuration & parameters (eg payment options, stock management)
Investigate and report any operational/technical issues arising
Scope and document ongoing website functional projects /improvements
Test and deploy functional projects /improvements
Liaise with e-commerce agency regarding the day to day management of the website
Liaise with internal resources regarding the day to day management of the website
Evaluate approaches & strategies to improve website sales conversions & customer engagement Marketing
Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc
Liaise with agencies or in-house teams to implement and support campaigns
Investigate, evaluate and assess new ways of generating additional traffic/orders
Produce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc) Measurement
To meet and exceed all agreed performance objectives (sales, conversions, engagement)
Continuous improvement of customer satisfaction
Meet internal service levels for website activity and management
Maintaining an excellent level of service to the business

Role of E-Commerce administrator will be:

Generate and update website content (products, content, promotions)
Work with agencies/Digital Marketing Manager to build traffic & sales via the website.
Plan, define and implement website changes and functional improvements.
Maintain and update the online marketing plan for the website.
Monitor key performance indicators on the website and develop plans to improve them

They will have below traits for the online store :

Understanding of the disciplines required to drive traffic to retail websites (ppc, email marketing, link generation, online pr, SEO, offline marketing and pr, affiliate programmes, etc)
Understanding of order management/customer fulfilment in an e-commerce context.
Experience using packages like Excel and Photoshop
Computer literate and understanding of basic web technologies (FTP, browsers, basic HTML, data files)
Familiar with data management
Previous experience of website or e-commerce CMS
Basic understanding of Google products such as Webmaster Tools & Analytics would be desirable
Experience of Magento would be a plus